Google Adwords

Course Overview

Google AdWords Course teaches you everything you need to know from scratch, enabling you to achieve a professional certificate and showcase your achievement in your professional career. This comprehensive, instructor-guided course is designed to provide a clear and detailed understanding of Google Ads advertising and the key roles and responsibilities involved in managing successful pay-per-click (PPC) campaigns.

To succeed in today’s competitive digital landscape, you need a specific set of practical and analytical skills. Through this in-depth training course, you will develop the most in-demand Google Ads skills required to kickstart your career in online advertising, while also enhancing and updating your existing knowledge and expertise.

All training materials are available online, allowing you to learn at your own pace and gain the flexibility to fast-track your career with ease.

Key Learning Outcomes

By completing this course, learners will be able to:

Understand the fundamentals of Google Ads and pay-per-click (PPC) advertising

Set up and manage Search, Display, and Video ad campaigns effectively

Conduct keyword research and create high-converting ad copy

Optimise bids, budgets, and targeting strategies for maximum ROI

Analyse campaign performance using metrics such as CTR, CPC, and conversions

Implement best practices to improve Quality Score and ad rankings

Who This Course Is For

This course is suitable for individuals looking to work or progress in digital marketing and online advertising, including:

• Aspiring PPC specialists and digital marketers
• Business owners promoting their products or services online
• Marketing professionals seeking Google Ads expertise
• Freelancers and entrepreneurs managing ad campaigns

Course Modules

Introduction to Google Ads and PPC Advertising

Account Setup and Campaign Structure

Keyword Research and Audience Targeting

Creating Effective Ads and Extensions

Bidding Strategies and Budget Management

Conversion Tracking and Analytics

Campaign Optimisation and Performance Improvement

Assessment, Evaluation, and Certification

Course Duration

This is a fully online, self-paced course. Learners can study at their own convenience, with flexible access to all course materials and assessments.

Certification

Upon successful completion of the course and assessment, learners will immediately receive a digital certificate. A printed hard copy certificate can also be delivered by post (shipping cost £5.99).

All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you become more competent and effective in your chosen field. Our certifications have no expiry dates, although we recommend refreshing your knowledge every 12 months to stay updated with industry changes.

Accreditation

This Google AdWords Course is fully accredited by CPD and includes:

• Instant e-certificate upon completion
• Hard copy certificate dispatched by the next working day
• Fully online, interactive course with audio voiceover
• Self-paced learning accessible via laptop, tablet, and smartphone
• 24/7 learning assistance and support
• Discounts available on bulk purchases

No reviews yet. Be the first to review this course!